16-07-2025
- Entertainment
- South China Morning Post
Who is Cari? South Korea-based YouTuber on content creator success, living abroad, books
By Emily Serby
If you have ever fallen down a Seoul vlog rabbit hole, chances are you have come across the YouTuber Cari.
Cari is the face behind both the 'cari cakes' and 'cari can read' channels on YouTube. Best known for her travel vlogs, the Seoul-based
content creator does not shy away from processing personal ups and downs with her channel's 415,000 subscribers.
She weaves themes of solitude and nostalgia through her videos, all delivered with a quiet vulnerability that makes her feel more like a friend than an internet personality.
A California native, Cari originally came to Seoul as a student in 2012, fell in love with the city and decided to come back for work. She became one of the earliest big content creators in Korea, where fans eagerly tuned in for Q&A sessions and Korean office tours.
'There wasn't actually a lot of tourism information available at the time,' she recalls of her early days in Seoul. 'There was no
TikTok . I had just got Instagram, so I just had to discover everything organically.'
